Freelance Work
Category
Various
Date
2022 – Now
Laundry Day believes home is where you find inspiration, where you find calm, where you recenter yourself. Victoria Ashley is the Founder, Creative Director and CEO of the brand.
Laundry Day’s visual identity and direction of programming has shifted to match Victoria’s personal evolution. Inspired by cultural engagement, architecture and public spaces, this new direction reflects her passion for creativity and the importance of inviting innovation, engagement, and curiosity into everyday living.
Over the last three years, we have created graphic content, posters, zines, packaging, and other formats that reflect the brand's visual identity.
![[A–001] Ashtray Zine](https://freight.cargo.site/t/original/i/40ed19ac46e5454ff3e474d1d8d8c6cbe7aae30e0af94067b0fefe9ed72be6b5/ASHTRAY-ZINE_03.jpg)
![[A–001] Ashtray, Poster, 2023](https://freight.cargo.site/t/original/i/6adcd625e0beaf1e67b71492bf8f66a904e4b2b5eacb685ca2677266c2795246/LD_ASHTRAY_01.jpg)
![[RP–004] Rolling Papers, Packaging, 2024](https://freight.cargo.site/t/original/i/4d54eca50c79006b71e46507db6d38a88ce4155e38124034f0923d5de03ae175/rolling-papers_image-01.jpg)